There are over 200 million two-wheelers on Indian roads, and for each rider, the two wheels are much more than a mere mode of transportation.
For some, it is a tool that powers day-to-day lives. For many, it is freedom of movement.
For everyone, it is a ride to a better tomorrow.
Lives changed. Lifestyles changed. The reasons for owning a two-wheeler also changed. But did the two-wheeler evolve?
Hardly! The users adapted to the available two-wheelers in India.
Today, River is designing products that adapt to the evolving needs of the modern Indian. With empathy, with compassion, with pride!
